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Shamara Investment Group has launched the first branch of its newly established hypermarket concept in Baghdad under the name ñMeswagî. The standalone 1,600 sqm retail area provides a consumer experience that is convenient, accessible, affordable, and attractive. The name ñMeswagî in Iraqi dialect literally means the act of grocery shopping. Meswag is not just a one-stop-shop; it is an experience that fulfils every customer. Meswag houses an array of departments that offer consumers everything that they could need allowing Meswag to create loyal customers who consider the experience an essential and enjoyable part of their daily lives.